Our story

We are technologists at heart. And our accounting service was created to upend the compliance model.

While the industry has been built on rules and rigidity, we are relentlessly focussed on increasing speed, value, efficiency, and transparency for small businesses. And we do it through a hybrid experience lets you outsource your compliance to us on an AI powered platform.

First launched in early 2020 out of Singapore, we are proud now be a contributor to the United Kingdom’s economy.

We are different from other accounting service providers. We are your partners. And we are here to help you thrive in the UK and beyond.

Welcome to Counto!

Our team & values 

The Counto team includes technologists and finance executives with decades of experience working at Google, Credit Suisse, and JP Morgan. Our accountants work hand-in-hand with an in-house engineering team to provide bookkeeping, tax filing, data analytics, forecasting, and payment solutions.

Counto has three key pillars that differentiate us as the best option for small business accounting needs. 

1. Care 

We put you at the heart of our operations, ensuring that our services can support you in responsive, innovative and resilient ways. 

2. Artificial intelligence 

We build our own technology to manage your data, allowing us to execute automations faster and more affordably than others. 

3. Nimble 

We are committed to driving your profit and growth—providing a platform for small businesses to generate financial insights, optimise processes, and get accurate monthly reporting.